How To Flood Your Calendar With High Ticket Leads
How To Flood Your Calendar With High Ticket Window Installation Leads
Step 1. Create A No Brainer Offer
In order to attract new customers to your business, you need a strong offer to entice someone to want to work with you. It's essential that you don't immediately resort to discounts or guarantees, instead, build an offer that focuses on reducing the time delay between when the customer pays you and when they arrive at their desired outcome. And finally, decrease the amount of effort and sacrifice the customer believes they have to incur in order to hire you. If you need ideas and help to build offers that are no-brainers for your customers we have a team of marketing specialists who spend all their time learning how to build the strongest offers on the market.
Step 2. Insert Offer Into Channels
You now need to take the no-brainer offer you've created and build creative assets and ad copy that sums up our offer clearly to our customers. Then take those assets and add them to your preferred traffic generator (Facebook, Google, Bing, Instagram etc.). Once you've built out our ads within each platform, run them to begin the testing phase. During this phase, we will access which platform your target market spends most of their time, and where you can get your preferred leads at the lowest cost per lead. Then increase your spending in those channels and cut out the ones that don't work.
Step 3. Generate Leads
Wherever you generate the leads, make sure you're collecting customer info in an Instant Lead Form. Most channels will have this as an option. At this point, you should start gathering a significant number of window installation/replacement leads to follow up with and book for an estimate.
Step 4. Filter The Leads
You will need to qualify your list of window installation/replacement leads you've generated, to ensure you drive out and quote the least amount tire kickers as possible. It's recommended to have an automated CRM to insert your leads into to qualify and manage them automatically. A great solution built for window installation companies is the Window Installs Gro CRM, which is built specifically to help manage and nurture window installation company leads automatically. You can book a slot here to have a Window Install Digital representative call you to see if your business is a good fit for it.
Step 5. Fast Contact
You will need to call any hot or interested leads ASAP, as time kills all deals. If the customers don't get responded to quickly, they will just go somewhere else. In today's age, no one has a very long attention span, which means that you'll need a system of ensuring you thank the customer for taking your preferred action with a follow-up phone call from a real person. All of this can be automated with today's technology very easily. And that's exactly what we did with the Window Installs Gro System.
Step 6. Schedule For Estimate With Serious Homeowners
Next, you proceed to do what you always do, scheduling interested leads or prospects into window estimates on your calendar. However this time you will have a huge advantage, seeing that you already established the best traffic source to get your leads from, as well as qualifying them you ensure you only deal with the most interested and lucrative buyers. This will increase your overall lead conversion rate, boost your sales and allow you to expand in any direction you want.
Step 7. Close As Many As Possible
After you have quoted your interested leads, you will then attempt to close them. 1/3 of all customers are laydowns, meaning that they already decided they wanted new windows installed in their home and have their credit cards ready to pay you, the other 1/3 are leads who need to be sold on why you're the best as they have already made the choice to get new windows. The last 1/3 of leads are people who need to be incubated. These leads are interested in your product and services, but not at this moment until they know for sure that you are truly the expert. So on your first go around, you will obviously close the laydowns, but in order to close the 1/3 of leads who want to be sold, you will need a proven sales and closing process. You can reach out to a representative at Window Install Digital if you want a sales and closing coach to help you refine your closing process.
Step 8. Insert Unclosed Leads Into Nurture Pipeline
Now we want to create a follow-up process for all our leads who did not get closed. These can be as simple as sending a text message a month later, to a fully automated lead nurturing follow-up process with several text messages and emails delivered at strategic times when your lead is most likely to engage It's important to use CRMs to make this task easier for yourself. Make sure you choose one that fits the needs of your window installation business like the Window Installs Gro CRM
Step 9. Close
Now that you have a full system for closing as many leads as possible while also ensuring that the leads you don't close get followed up with appropriately, you will increase your business' value and revenue. Which will in turn make your business more predictable and therefore more profitable and eligible for resale.
Step 1. Create A No Brainer Offer
In order to attract new customers to your business, you need a strong offer to entice someone to want to work with you. It's essential that you don't immediately resort to discounts or guarantees, instead, build an offer that focuses on reducing the time delay between when the customer pays you and when they arrive at their desired outcome. And finally, decrease the amount of effort and sacrifice the customer believes they have to incur in order to hire you. If you need ideas and help to build offers that are no-brainers for your customers we have a team of marketing specialists who spend all their time learning how to build the strongest offers on the market.
Step 2. Insert Offer Into Channels
You now need to take the no-brainer offer you've created and build creative assets and ad copy that sums up our offer clearly to our customers. Then take those assets and add them to your preferred traffic generator (Facebook, Google, Bing, Instagram etc.). Once you've built out our ads within each platform, run them to begin the testing phase. During this phase, we will access which platform your target market spends most of their time, and where you can get your preferred leads at the lowest cost per lead. Then increase your spending in those channels and cut out the ones that don't work.
Step 3. Generate Leads
Wherever you generate the leads, make sure you're collecting customer info in an Instant Lead Form. Most channels will have this as an option. At this point, you should start gathering a significant number of window installation/replacement leads to follow up with and book for an estimate.
Step 4. Filter The Leads
You will need to qualify your list of window installation/replacement leads you've generated, to ensure you drive out and quote the least amount tire kickers as possible. It's recommended to have an automated CRM to insert your leads into to qualify and manage them automatically. A great solution built for window installation companies is the Window Installs Gro CRM, which is built specifically to help manage and nurture window installation company leads automatically. You can book a slot here to have a Window Install Digital representative call you to see if your business is a good fit for it.
Step 5. Fast Contact
You will need to call any hot or interested leads ASAP, as time kills all deals. If the customers don't get responded to quickly, they will just go somewhere else. In today's age, no one has a very long attention span, which means that you'll need a system of ensuring you thank the customer for taking your preferred action with a follow-up phone call from a real person. All of this can be automated with today's technology very easily. And that's exactly what we did with the Window Installs Gro System.
Step 6. Schedule For Estimate With Serious Homeowners
Next, you proceed to do what you always do, scheduling interested leads or prospects into window estimates on your calendar. However this time you will have a huge advantage, seeing that you already established the best traffic source to get your leads from, as well as qualifying them you ensure you only deal with the most interested and lucrative buyers. This will increase your overall lead conversion rate, boost your sales and allow you to expand in any direction you want.
Step 7. Close As Many As Possible
After you have quoted your interested leads, you will then attempt to close them. 1/3 of all customers are laydowns, meaning that they already decided they wanted new windows installed in their home and have their credit cards ready to pay you, the other 1/3 are leads who need to be sold on why you're the best as they have already made the choice to get new windows. The last 1/3 of leads are people who need to be incubated. These leads are interested in your product and services, but not at this moment until they know for sure that you are truly the expert. So on your first go around, you will obviously close the laydowns, but in order to close the 1/3 of leads who want to be sold, you will need a proven sales and closing process. You can reach out to a representative at Window Install Digital if you want a sales and closing coach to help you refine your closing process.
Step 8. Insert Unclosed Leads Into Nurture Pipeline
Now we want to create a follow-up process for all our leads who did not get closed. These can be as simple as sending a text message a month later, to a fully automated lead nurturing follow-up process with several text messages and emails delivered at strategic times when your lead is most likely to engage It's important to use CRMs to make this task easier for yourself. Make sure you choose one that fits the needs of your window installation business like the Window Installs Gro CRM
Step 9. Close
Now that you have a full system for closing as many leads as possible while also ensuring that the leads you don't close get followed up with appropriately, you will increase your business' value and revenue. Which will in turn make your business more predictable and therefore more profitable and eligible for resale.